Terms and Conditions

TERMS OF USE OF THE WEBSITE
www.aesop.dk
Last update 01/05/2026

We welcome you to this website dedicated to Aesop (hereinafter the “Website”).

We invite you to read carefully these terms of use which govern browsing on this Website (hereinafter the “Terms of Use”).

For any enquiries regarding your use of the Website, you may contact us at the following address: [email protected]

LEGAL NOTICE

Website URL: https://www.aesop.dk/

Contact: Contact us

E-Mail-Adresse:[email protected]

Publishing Director: Aglaé de Beauregard

Publisher: L'Oréal France, a general partnership, whose registered office is located at 30 rue d'Alsace 92300 Levallois-Perret, registered with the Nanterre Companies and Commercial Register under number 919 434 894, on behalf of the Luxury division and its Aesop brand

VAT number: FR 84 919 434 894

Hosted by: Salesforce.com UK Limited, a British limited liability company (Ltd), with a capital of £100,000 (GBP), headquartered at Village 9, Floor 26 of the Salesforce Tower; 110 Bishopsgate, London, United Kingdom EC2N 4AY, registered in England and Wales under company number: 05094083.

ACCESS TO THE SITE

To access and use this Website, you must be aged 16 or over (the “User” or “You”).

If You are a minor, prior parental consent is required.

You may access the Website freely and free of charge, without having to register or create an account in advance.

Access to the Website and/or certain Sections may require the use of personal access codes. In this case, it is your responsibility to take appropriate measures to ensure the confidentiality of these codes. You may of course change them at any time. However, the number of attempts to access the Website and/or certain Sections may be limited in order to prevent fraudulent use of said codes. We invite to inform us of any fraudulent use of which you may become aware. Furthermore, in the event of non-compliance with the rules set out in these Terms of Use, we reserve the right to suspend your access.

You remain responsible for the costs of accessing and using the telecommunications network.

1. ADDITIONAL SERVICES

1. Virtual reality try-on

   This Website may offer You a virtual reality application allowing You to try out make-up or hair colour online. You can choose to try it out via your device’s webcam or by uploading a photo from your device.

   You are free to choose not to use this service.

   We do not store the results of the experience. The photo is automatically deleted once the results of the experience have been displayed.

   If you share the results of the experience outside our virtual reality app (via sharing from your device), We are not involved in this sharing and cannot be considered to be processing your personal data).

2. Artificial intelligence-based skin analysis

   This Website may offer Users a skin analysis service. This online service is capable of detecting and analysing the signs of ageing in your skin using artificial intelligence. Your photo will be analysed based on your age and skin type. You will discover your skin profile and a personalised beauty routine. The Website may offer You the option to receive your skin profile and personalised beauty routine by email and, if You wish, to subscribe to the newsletter. You are free to choose not to use this service.

   The photo is not stored and is deleted immediately after the analysis.

3. Product tests and samples

   The Website may allow Users to take part in product testing and sample campaigns. The purpose of these services is to enable Us to gather your opinions and comments on our products so that We can better meet your wishes and needs.

   These services are governed by specific terms and conditions. You are free to choose whether or not to participate.

   For further information about these services and the terms and conditions of participation, We invite You, where applicable, to consult the Terms and Conditions of Use for Product Testing Campaigns and Samples available on the Website.

4. Booking an appointment (in-store or online)

   The Website may offer You the option to book an appointment online or in-store with one of our brand’s beauty consultants.

   To book an appointment, You will need to select a type of service, a date and a time slot marked as available with the selected beauty advisor. You will need to provide your first name, surname, email address or telephone number (in the latter case, only if You wish to receive a confirmation and a reminder by text message). You can change or cancel this appointment at any time.

   By choosing a video conference appointment, You authorise your browser to activate your camera so that You can connect with the beauty advisor. The video conference takes place live and is not recorded.

5. Video conference

   The Website may allow You to use a video consultation feature. This is a online service offering a live remote consultation with our experts. The expert can answer questions and activate the virtual trial of products available on the website page. You can test the products via the virtual trial, make purchases and proceed to payment without leaving the video conference.

   By using this service, You authorise Aesop to activate your camera to connect You with the expert. In order to provide You with the best advice on our products, the expert is informed of the page You were viewing when You connected to this service.

   The video consultation is a live experience and will not be recorded.

2. REVIEWS / FORUM

The Website may allow Users to post reviews (including photos) of our products and services, enabling Us to better understand your wishes and needs.

The Website may also allow You to access and participate in a Forum where You can post content (comments and photos), either by joining an existing discussion or by creating a new topic.

By publishing content on the Website, You represent and warrant that:

1. Your reviews and content comply with these Terms and Conditions of Use, in particular with Article 5, ‘Code of Conduct’;
2. You are the author of the reviews and content that You publish, that You do not present yourself under a false pretence or under the identity of another person, and that You do not use a false email address;
3. Your content is original work that does not infringe the intellectual property rights of any third party and, more generally, that it complies with the provisions of Article 4 ‘Intellectual Property’ of these General Terms and Conditions of Use;
4. All reviews and content that You publish are true and accurate.

You also warrant that You will not publish any reviews or content:

1. which contains information (including pricing information) relating to competitors of Aesop or their products, whether they are manufacturers, distributors or retailers of beauty or health products;
2. which has any purpose other than to give your opinion on the products listed on the Website;
3. for which You would receive, from a third party, any form of consideration whatsoever, including financial;
4. which could constitute a form of advertising or solicitation to purchase (including any review or content that would deter Users from the Website and from Aesop);
5. which contains references or URLs to other websites, email addresses, contact details or telephone numbers;
6. which contains instructions for creating computer viruses or any other element likely to damage computer programmes or files.

Aesop reserves the right to restrict or suspend access for any User who fails to comply with these Terms and Conditions of Use and may refuse, modify, correct or remove any content that Aesop considers to be in breach of these terms. In all cases, Aesop reserves the right not to publish:

1. duplicate content;
2. empty reviews;
3. reviews in a language other than Danish
4. unintelligible reviews (such as those containing unknown characters or incomprehensible expressions).

We cannot guarantee that You will be able to edit or delete any reviews or content that You post on the Website. All reviews, comments or content will be reviewed to ensure they comply with these Terms and Conditions of Use. Reviews, comments or content are generally published within a maximum of 72 hours.

3. INTELLECTUAL PROPERTY

a. Intellectual property rights

The development of this Website has involved significant investment. The Website and each of its constituent elements (such as trademarks, images, text, videos, etc.) are protected by intellectual property rights. Any use, reproduction or representation of the Website (in whole or in part), on any medium whatsoever, for any other purpose, and in particular for commercial purposes, is prohibited.

We may make content available to You on this Website that You are authorised to download (hereinafter the “Downloadable Content”). We grant You, for your personal and private use only, free of charge and for the legal term of protection of intellectual property rights as defined by Danish and foreign legislation and international conventions, a non-exclusive and non-transferable right to use the Downloadable Content. Any reproduction, representation, modification or distribution of the Downloadable Content is prohibited. By downloading or using this Downloadable Content, You undertake to use it in accordance with these Terms of Use.

In the event that We make available to You a Website enabling You to edit an image (in particular to virtually test a cosmetic product), You acknowledge and agree that this Website may only be used for purely private purposes and in accordance with its intended purpose. You are not authorised to use this Website in any way that would infringe upon the honour, reputation or rights of a third party as described below.

b. Third-party rights

We remind You that You must obtain all necessary authorisations and rights from the various rights holders concerned by any content that You wish to publish on the Website, including all intellectual property rights and/or literary, artistic and/or industrial property rights, as well as personality rights (and in particular image rights), so that You may use said content without hindrance. For example, You must obtain the rights to the content assigned to, and in particular the copyright to the photographs, as well as to all elements appearing in said content, such as architectural elements, design elements, advertising creations, or even clothing designs.

c. User Content

We may make available on this Website a space intended to host user content, such as text, photos, videos, reviews, etc. (hereinafter “User Content”).

By publishing User Content on the Website, You hereby grant us a royalty-free, non-exclusive, worldwide licence for the entire duration of the intellectual property rights, literary and artistic and/or industrial, and in particular copyright as defined by Danish and foreign legislation and international conventions (including any subsequent supplementary or amending regulations), to reproduce, represent, use, copy, modify, adapt, translate, create derivative works, incorporate into other works, and distribute such User Content (in whole or in part).

This use is authorised for all purposes relating to internal or external communication, corporate or financial matters, advertising, as well as for all public relations purposes, and for historical or archival purposes, concerning the L’OREAL Group or its subsidiaries, its products and/or its brands, and in particular on the following media:

1. Display in any format, in unlimited quantities;
2. Print media, for an unlimited number of publications;
3. Printing, for an unlimited number of publications, in particular for internal communication purposes, including the sales force and the distribution network (wholesalers, retailers, agents, etc.), events, posters for conferences, trade fairs, stands, B2B communication in the trade press, for an unlimited number of publications and/or quantities;
4. Electronic, IT, digital, multimedia, Internet and Intranet publishing, via all types of websites (regardless of the site and/or medium, including so-called ‘social media’ sites such as Facebook, X (formerly Twitter), YouTube or Dailymotion) for an unlimited number of placements and broadcasts;
5. Via any advertising medium (in particular through advertising at points of sale and on products of the L’OREAL Group brands) (hereinafter the “Medium(s)”).

You are advised that these social media platforms are owned by third parties and that, consequently, the distribution and use of User Content on these platforms are governed by the terms of use established by those third parties. Consequently, We cannot be held liable for any use of the User Content by ourselves or by third parties in accordance with the terms of use established by the social media platforms, and in particular, in terms of the scope of rights granted, the duration of such rights and the removal of User Content. You shall be solely responsible for any third-party claims relating to the use of the Content in accordance with the terms of use established by the social media platforms.

Furthermore, We would like to remind You in particular that any User Content may be indexed by a search engine and, therefore, viewed by an audience outside of the Website.

This authorisation allows Us to adapt your User Content and/or to add any clarifications to the original version that We deem necessary, provided that such content does not alter your image or your statements.

Furthermore, the use of User Content may be accompanied by certain non-identifying information such as your town, country or age, and/or, where applicable, if You have expressly authorised Us to do so, information enabling your identification such as your first name or your username.

The User Content that You publish on this Website is at your discretion and your sole responsibility. However, We remind You that such User Content must not contravene applicable legislation, public decency or the principles set out herein. As such, We reserve the right to remove at any time any User Content that does not comply with these Terms of Use and, in particular, the Code of Conduct.

Furthermore, if You access User Content created by another user, You must respect user’s rights and, in particular, ensure that You do not reproduce or distribute said User Content on other platforms without the prior consent of the user concerned.

4. CODE OF CONDUCT

We uphold the values of tolerance and respect for others.

For this reason, when using this Website, You are prohibited from:

• publish or provide personal data that may be considered ‘sensitive’ data:
• data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs;
• membership of a trade union;
• genetic or biometric data enabling the identification of a human being;
• data relating to health;
• data concerning sexuality or sexual orientation.
• posting racist, violent, xenophobic, malicious, vulgar, obscene or unlawful comments;
• disseminating content that is harmful, defamatory, unauthorised, malicious, infringes on privacy or image rights, incites violence, racial or ethnic hatred or discrimination, or content that constitutes an offence against public decency or an incitement to commit certain offences and crimes;
• use the Website for political purposes, propaganda or proselytising;
• publish advertising or promotional content for products and/or services that compete with the brand(s) featured on the Website;
• misusing the Website, in particular by using it as a meeting place;
• disseminate information that directly or indirectly allows the precise identification of a natural person by name without their express prior consent, such as, in particular, their surname, postal address, email address or telephone number;
• isseminate information or content likely to offend the sensibilities of young people;
• intimidate or harass others;
• carry out illegal activities, in particular those infringing the rights of holders of software, trademarks, photographs, images, texts, videos, etc.;
• distribute content (including photographs and videos) depicting minors;
• publish or share content or information containing, for example, nudity, pornography, malicious, aggressive or insulting language, or which is generally contrary to public order, public decency or the law;
• engaging in behaviour that is inappropriate or likely to offend others.

Failure to comply with the above principles constitutes a breach of these Terms and Conditions of Use. In such a case, We reserve the right to take any measures We deem necessary, including:

• immediate, temporary or permanent suspension of your access to the Website and the services offered thereon;
• deletion of your user account;
• deletion of User Content uploaded to our Website;
• forwarding this information to the relevant authorities in accordance with the law;
• initiating legal proceedings and/or any other relevant procedures.

We reserve the right to take these measures at any time, without prior notice. The implementation of these measures may involve the processing of your IP address in this regard.

If You come across User Content that (i) glorifies crimes against humanity, (ii) incites racial hatred and/or violence, or (iii) relates to child pornography, You must notify Us immediately here, or by email to the following address: [email protected] , stating in your email/letter, the date on which You became aware of this content, your identity, the URL of the disputed content, its description and the author’s username.

If You consider that User Content infringes the principles set out above and your rights or the rights of a third party (e.g. copyright infringement, defamation, invasion of privacy), You may report it here ,or by email to the following address: [email protected] , stating in your email the date on which You became aware of this content, your identity, the URL of the disputed content, its description and the author’s username.

The notification must contain:

• the date of the notification;
• for a natural person: surname, first name, occupation, address, nationality, date and place of birth;
• the name and address of the recipient or, in the case of a legal entity, its name and registered office;
• a description of the disputed facts and their precise location (e.g. URL link to the disputed content);
• the reasons why the content must be removed, including a reference to the relevant legal provisions and factual grounds;
• a copy of the correspondence sent to the author or publisher of the disputed information or activities requesting their cessation, removal or modification, or an explanation of why the author or publisher could not be contacted.

Any incomplete notification may not be processed.

5. INFORMATION CONTAINED ON THE WEBSITE

a. General provisions

We would like to remind You that inaccuracies or omissions may appear in the information available on this Website, particularly due to third parties. We undertake to remove any inaccuracies or to supplement this information on the Website as soon as possible.

b. Beauty advice and profiles

The advice provided on this Website and/or any tools available to assess your beauty profile are merely simulations intended to provide cosmetic advice.

The information provided by these tools is for guidance only and cannot under any circumstances replace a medical diagnosis or a consultation with a doctor, nor can it serve as a substitute for medical treatment.

Consequently, We cannot guarantee your complete satisfaction with the advice resulting from the use of these tools and accept no liability for any use You may make of them.

For further information or if You have any doubts, We recommend You consult your doctor.

c. Hyperlinks

The hyperlinks provided on this Website may direct You to websites published by third parties over whose content We have no control. Consequently, and insofar as the hyperlinks have been included on this Website solely to facilitate your browsing of the internet, the consultation of third-party websites shall be at your discretion and under your sole responsibility.

6. PERSONAL DATA

We may collect personal data about You, in particular when You (i) subscribe to a service, (ii) download Downloadable Content, (iii) log in, (iv) enter a game or competition, (v) send Us an email, or (vi) respond to a survey or study.

For further information on the processing of your personal data, We invite You to consult our Privacy Policy available [here].

7. COOKIES

Cookies are small files that are stored on your device when You browse the Website (such as the pages You have visited, the date and time of your visit, etc.) and which may be read during your subsequent visits to the same Website (hereinafter the “Cookies”).

For further information on the use of Cookies on the Website, We invite You to consult our Cookies policy, available here.




8. CHANGES TO THE WEBSITE AND THE TERMS OF USE

We may need to amend the content and information included on this Website as well as these Terms of Use, in particular to comply with any new applicable legislation and/or regulations and/or to improve the Website.

Any changes will be brought to your attention on the Website before they take effect under these Terms of Use. Unless the change requires your express acceptance, your continued use of the Website implies that You accept the new Terms of Use.

9. DISCLAIMER

We endeavour to keep the Website and the Downloadable Content accessible at all times. However, We cannot guarantee the permanent availability and accessibility of the Website. Indeed, We may be obliged to temporarily suspend partial or total access to the Website, in particular for technical maintenance reasons.

It is also noted that the internet and computer and telecommunications systems are not free from errors and that interruptions and failures may occur. We cannot provide any guarantee in this regard and shall therefore not be liable for any damage arising from the use of the internet and computer and telecommunications systems, including but not limited to:

• the incorrect transmission and/or reception of any data and/or information on the Internet;
• external intrusion or the presence of computer viruses;
• the failure of any receiving equipment or communication lines; and
• any other malfunction of the Internet preventing the proper functioning of the Website.

We shall not be held liable in the event of a breach of these Terms of Use on your part or in the event of force majeure.

10. APPLICABLE LAW AND DISPUTES

These Terms of Use are governed by Danish law.

If You have any issues, please contact our Customer Service:

Contact Service

09 69 36 44 33

9am to 7pm, Monday to Friday

In the event of a written complaint not resolved by our Customer Service department, You may refer the matter to the Consumer Ombudsman free of charge. You can file a complaint to the Consumer Ombudsman here: https://indberet.kfst.dk/1-1-fo-klageformular

12. ACCESSIBILITY

We undertake to make the Website accessible in accordance with the regulations applicable to Directive (EU) 2019/882 of 17 April 2019 on accessibility requirements for products and services, as transposed into Danish law (Act 2022-06-07 no. 801).

For further information on our commitments regarding the accessibility of the Website, please visit the page dedicated to digital accessibility here.